Sunk Cost
Documentary-style business storytelling
Built for clear ideas, strong framing, and long-form audience trust.
Branded animated video series
Your Business. Animated. Every Week.
A weekly 10-minute branded video series starring cartoon versions of your actual people—in their actual voices. We build the channel, produce the show, and publish it. You run your business.
No pitch deck. We’ll tell you straight if this isn’t a fit.
3 channels in productionPilot in about two weeksWeekly production cadence
Proof
Watch it working right now.
These are our own channels, run on the exact pipeline your show would get: the same weekly cadence, three distinct brands, and three distinct art styles.
Asiago
Comedic AI education
A branded mascot makes complex AI topics easier to watch and remember.
Reclaim Sobriety
Character-driven motivational stories
Stories built from a real person’s approved photo and likeness.
The problem
Everyone knows video works. Nobody has time to make it.
76% of businesses are already making at least one video a month. The ones that are not cite the same three reasons: no time, no budget, and no production expertise.
$4,000–$12,000 a month
That usually buys a handful of short clips, not a weekly show.
$300,000+ a year
That is the cost of building a full video team before the channel has even proven itself.
Looks cheap
Your customers can tell when content has no connection to the people behind the business.
So most businesses post nothing. The ones that show up every week own the audience.
The difference
This is not AI slop. This is your team, animated.
Custom characters
We turn your founder, lead tech, or service manager into consistent animated characters. You approve every character before an episode is produced.
Your people speak
Participating people provide written consent for voice capture and cloning, so the character sounds like the person your customers know—not a stock narrator.
Recognizable from frame one
Same characters, same look, every episode. The show becomes a recognizable brand asset over time.
Generic AI content is a costume. This is a portrait.
What you get
The whole channel. Cradle to grave.
Build the foundation
$1,500- Channel strategy, format, and 12-episode roadmap
- Custom character design for up to 3 people, iterated until approved
- Voice capture and cloning with consent on file
- Locked visual style and channel branding
- Channel setup or cleanup of your existing YouTube presence
Weekly show
$4,000/month- One fully produced ~10-minute episode every week
- Researched topics, strong hooks, and retention-focused scripts
- Custom thumbnail plus search-optimized title, description, and tags
- Publishing, scheduling, and channel management
- Monthly performance report and reusable content assets
Daily Shorts
$1,500/month- One vertical Short every day, cut from your episodes
- Built for reach while the weekly show builds your library
- The most cost-effective way to increase output volume
Do the math: $4,000 a month is about $920 per fully produced 10-minute episode—scripted, voiced, animated, published, and reported. Add daily Shorts and it is about $180 per published asset.
How it works
From kickoff to your first episode in about two weeks.
Kickoff call
Pick the people, format, and first month of topics.
Character approval
You approve the style before production. Nothing gets made until you sign off.
Pilot episode
Your first episode is delivered for review.
Weekly cadence
Episodes publish on schedule without your team touching a camera.
Fit
Built for businesses that want an owned audience.
- You have real expertise inside the business and no time to be on camera.
- You want to show up weekly for 6+ months and build an owned audience.
- You understand this is a compounding asset, not a viral lottery ticket.
- You want one video, not a series.
- You expect a million views in month one.
- Nobody in the business will spend 30 minutes a month on topics and feedback.
Who builds it
Infrastructure operator. AI builder. Channel producer.
I’m Ken Cox. I’ve spent 25 years running the internet infrastructure small businesses live on, including as president of Hostirian. Now I build practical AI systems for businesses—and produce these channels on the same weekly pipeline your show would use.
FAQ
Questions business owners ask first.
Why animation instead of filming us?
No scheduling, reshoots, camera anxiety, or studio costs. Your characters can show up every week while your team stays focused on the business.
Is this just AI-generated content?
AI powers production, but the show is based on your real people, their approved voices, their expertise, and topics from inside the business. You approve every character and the pilot before anything ships.
Do we own the content?
Yes. Every episode, character design, and the channel itself are yours. If we part ways, it stays with you.
What about people’s likenesses and voices?
Each participating person signs a consent form for their character and voice clone. Characters are used only for your channel’s content, and consent can be withdrawn at any time.
How long until it works?
YouTube is a compounding channel. The first 90 days are for building the library and finding the format; the library can continue working for the business over time.
What do you need from us each month?
About 30 minutes a month for topics and feedback. We do the production work around that input.
Can you do more than one episode a week?
Yes. Additional weekly episodes are quoted per channel, and the Daily Shorts add-on is the most cost-effective way to increase volume.
Start your channel
Your competitors are planning to do video someday. You could be publishing next week—without anyone in your business touching a camera.
15 minutes. No pitch deck. We’ll tell you straight if it is not a fit.