The PPGS 2.1 by Ken Cox is a system for rating privacy policies using specific criteria. It assigns a letter grade (A to F) and a corresponding color to each policy. Here is the rubric for the PPGS 2.1:
Grading Scale and Colors:
- A (Blue): The policy meets all criteria and provides strong privacy protection.
- B (Green): The policy meets most criteria, but there is room for improvement.
- C (Yellow): The policy partially meets the criteria, but there are significant shortcomings.
- D (Orange): The policy meets few criteria and offers minimal privacy protection.
- F (Red): The policy does not meet the criteria and offers little to no privacy protection
Transparency (Clear and Complete):
- The privacy policy is written in clear and simple language, easy for users to understand.
- The policy comprehensively covers the types of personal data and usage information collected.
- The policy clearly explains the purposes for collecting personal data and usage information.
User Control (Access, Deletion, and Changes):
- The policy allows users to access their personal information.
- The policy provides users with the option to delete their personal information.
- The policy allows users to change or modify their personal information.
- The policy includes options for users to opt-out of certain data collection and sharing practices.
Third-party Sharing (Limits and Consent):
- The policy clearly outlines when personal information is shared with third parties.
- The policy explains whether users can give or withhold consent for sharing their personal information with third parties.
- The policy details any limits on third-party sharing and the circumstances in which sharing occurs.
Security Measures:
- The policy describes the security measures in place to protect users’ personal information from unauthorized access, use, or disclosure.
- The policy provides information on the company’s commitment to maintaining the security of users’ personal information.
Notification of Changes:
- The policy explains how users will be informed of significant changes to privacy practices.
- The policy specifies the methods of notification, such as email or updates on the website.
Readability:
- The policy is written clearly and concisely, making it understandable for an average 9th-grade United States student.
- If the reading level is higher than that of an average 9th-grade United States student, the overall grade will be reduced by one letter.
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