War Coaching Program

Enter the W.A.R.™ Coaching Experience

A customizable 2–3 day immersive experience that takes your teams through the full coaching system: IDEAS Framework™ → SUPER WHY™ → A.R.M.O.R.™ → W.A.R.™. Designed for leaders, creatives, and teams who must perform under pressure.

Ideal for executive retreats, leadership offsites, creative teams, sales organizations, and any group that needs to think, act, and lead under real pressure.

Experience Length

2–3 Days

Keynote + 2 Workshop Days

Breakout Capacity

Up to 20

Per deep-dive group

Workshop Inventory

8

Core CoxOut modules

Delivery Modes

Keynote + Labs

Talk · Q&A · Tactical Work

Designed For

Program Overview

What the WAR Coaching Program™ Is

The complete coaching pipeline in one immersive experience: unlocking creativity, clarifying purpose, fortifying resilience, and executing under pressure.

Core System

Four Frameworks · One Journey

Participants move through the full system in a deliberate cadence that builds confidence, clarity, and composure:

IDEAS Framework™ – Creativity, clarity, and confidence
SUPER WHY™ – Purpose and emotional ignition
A.R.M.O.R.™ – Resilience, integrity, and mindset
W.A.R.™ – Execution under real-time pressure

Outcomes

What Teams Walk Away With

Your teams don’t just feel inspired—they leave with a repeatable, battle-tested way to think and act when the stakes are high.

Shared language for creativity, purpose, and performance
Written Purpose Declarations and personal A.R.M.O.R. codes
Practical tools for decision-making under pressure
Stronger connection, accountability, and trust

Program Format

2–3 Day Structure

Choose a 2-day or 3-day experience that fits your event flow. The program can anchor a retreat, plug into an existing offsite, or stand alone as flagship training.

Standard Model

3-Day Experience

Maximum depth, flexibility, and impact.

Day 1: Keynote, custom talk, panel, or fireside chat
Day 2: Full 8-hour workshop day with four sessions
Day 3: Second full day completing all eight modules

Condensed Model

2-Day Deep Dive

Compressed experience preserving the full system.

Keynote embedded into first morning
Two full 8-hour workshop days
Prioritized modules matching your outcomes

Breakouts & Capacity

How Breakout Groups & Workshops Work

Each workshop day delivers four immersive sessions. You decide whether we go deep with one core group—or scale across multiple teams.

Deep Work Mode

Option A · One Group of Up to 20

We spend the entire day with the same group of up to 20 people, moving them through four workshops in sequence.

Maximum tactical depth and individual interaction
Ideal for leadership teams or critical project groups
Everyone experiences the full journey together

High Intimacy
High Accountability

High-Capacity Mode

Option B · Multiple Rotating Groups

We deliver the same workshop set to multiple groups of up to 20 participants each throughout the day.

Scales the experience to larger organizations
Maintains intimacy at the group level
Unlimited total attendees, determined by your schedule

For groups larger than 20 at once, the experience naturally becomes more keynote/Q&A–style and less tactical due to format.

Flexible Capacity
Keynote-Style for Large Rooms

Daily Flow

Four Workshops Per Day · 1.5–2 Hours Each

There are eight workshops total in the coaching system. Each workshop day delivers four sessions, each running 1.5–2 hours, including breaks between sessions and a dedicated lunch.

Sample Workshop Day Schedule

9:00 – 10:30 Workshop 1
10:45 – 12:15 Workshop 2
12:15 – 1:15 Lunch Break
1:15 – 2:45 Workshop 3
3:00 – 4:30 Workshop 4

Across two workshop days, your organization can experience all eight core coaching workshops.

Transformation Flow

The Coaching Cadence

The power is in the order. We move from creativity, to purpose, to resilience, to execution—in a way that sticks.

IDEAS Framework™ · Kickoff

Short, high-impact session showing teams how to move ideas from brain to page to execution. Builds confidence and creates an open, creative state.

SUPER WHY™ Workshop

Participants strip away titles, dig into formative stories, and write a personal Purpose Declaration—the emotional core that keeps them standing when life and work hit hard.

A.R.M.O.R.™ Workshop

Build authentic, discipline-based resilience: owning choices, shaping mindset, structuring life and work, and strengthening relationships to protect what matters most.

W.A.R.™ Workshop · Watch · Assess · Respond

Train the real-time operating system for high-pressure moments—teaching teams to observe without panic, assess clearly, and respond with intention and precision.

Who It's For

Where the WAR Coaching Program Fits Best

The content is built for environments where pressure is real, time is limited, and performance actually matters.

Leadership & Executive

Executive Teams & Offsites

Perfect for executive leadership, founders, and senior managers who need a common language for decision-making, conflict, and high-stakes execution.

Strategy retreats
Culture and transformation initiatives
Succession and next-gen leadership development

Creative & Revenue

Creative, Product, and Sales Teams

Built for teams who live in the tension between ideas and outcomes, and who must ship, sell, and adapt quickly.

Innovation labs and product teams
Marketing and creative departments
Sales organizations under aggressive targets

High-Pressure Roles

Performers & First Responders

Ideal for people whose “stage” is public, unpredictable, and unforgiving—from performers to front-line leaders and first responders.

Public speakers and performers
Coaches and trainers
Operational and crisis response teams

Day 1 Options

Keynote, Panel, or Custom Conversation

Day 1 of the 3-day model is fully flexible. It can anchor your event with a high-energy keynote, or plug into your existing agenda as a panel, Q&A, or fireside chat.

Next Step

Build Your Custom WAR Coaching Experience

Every organization carries different pressure and different stakes. The WAR Coaching Program is designed to be tailored to that reality—not the other way around.